Archive for the ‘Roundtable Reviews’ Category

August Roundtable 2010

Tuesday, August 17th, 2010

“The Do’s and Don’ts of Owning a Small Business”

 (Presented by Paige Arden Stanley – Attorney at Law)

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Bill Smith began the Roundtable discussion as usual by asking everyone to introduce themselves and their business. Paige then began her PowerPoint presentation on the “Do’s and Don’ts of Owning a Small Business.”

  • Statistics: Georgia ranks #1 in the United States for entrepreneurship and #7 for the best state for businesses.

 

  • Top DO’s for owning a small business:
  1. Do limit your liability to your investment in your company by incorporating your business or organizing it as a limited liability company.
  2. Do disclose everything to your attorney about your proposed business venture and past business experiences, both positive and negative.
  3. Do discuss with your attorney the advantages and disadvantages of the various forms of business entities.
  4. Do discuss with your attorney the “corporate formalities” to which you must adhere in order to preserve the limited liability afforded to you by virtue of having incorporated your business.
  5. Do discuss with your attorney the need for a detailed written buy-sell agreement with your business partners.
  6. Do discuss with your attorney the need for a written employee handbook and written employment agreements containing confidentiality and noncompetition obligations if necessary.
  7. Do apply for a federal tax identification number for your business (necessary for almost all businesses).
  8. Do talk to a tax professional and budget for taxes.
  9. Do invest in technology.
  10. Do prepare a detailed written business plan.
  11. Do join your local chamber of commerce, local civic organizations, trade groups, and entrepreneurs’ organizations.
  12. Do get to know your customers and suppliers.
  13. Do network.

 

  • Top DON’Ts for owning a small business:
  1. Don’t make expensive office space and furnishings a high priority unless you are in an “image” business.
  2. Don’t print your stationary, business cards, and promotional materials until you have had a trademark attorney conduct a search of existing state and federal trademarks and pending trademark applications.
  3. Don’t ask or permit your employees to breach confidentiality or noncompetition agreements with their previous employers.
  4. Don’t spend money required to be set aside for employee and other withholding taxes.
  5. Don’t sign company contracts in your individual capacity. Rather, sign them on behalf of the company as an officer of the company.
  6. Don’t put off buying insurance.
  7. Don’t give up 50 percent of your company to investors in your first fundraising effort.
  8. Don’t pass up opportunities for free publicity.
  9. Don’t try to do everything yourself. Setting up a business is complicated, and a business law attorney can assist you in making and implementing the right decisions.

 

Paige went on to present, “5 Key Mistakes Business Owners Make and How to Avoid Them.”

  1. Failing to Maintain or File Proper Organizational Documents.
  2. Failing to Check an Employee’s Non-Compete Agreement.
  3. Weak or Non-Existent Employment and/or Independent Contractor Agreements.
  4. Litigation!
  5. Failing To Get Legal Advice When Appropriate.

 

For a more detailed description of these “Key Mistakes,” please visit Paige’s website at www.stanleylawoffice.com. Sign up for Paige’s email list to receive more helpful articles and advice!

 

 

Next Roundtable Meeting: Wednesday, September 8th, 2010

Topic: TBA

Facilitator: Bill Smith

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July 2010 Roundtable

Friday, July 23rd, 2010

“Roundtable Reality Night”

Bill began the Roundtable session by asking the table to come forward with any questions.   

  • Terrance volunteered the first question: Would it be wise to incorporate your business when you first start out or when you have enough revenue? What are the pros and cons?
  • Bill responded:
    •  As you start to make money, it’s a benefit when regarding taxes.
    •  You are facing liability issues if you are not incorporated. For example, if your company is sued for any reason, it will become a personal attack.
    • By incorporating your business, you create legitimacy for yourself and your company. 

 

  • Annie Price mentioned that her new veterinary practice will be opening in the next month. Bill asked her how she plans to set herself apart from other veterinary offices.
    • Annie replied that she will take a more low key approach and appeal to the neighborhood surrounding her office rather than a broader market.
    • Her office will be decorated with a barn theme and create a warm environment for both pets and pet owners to enjoy. This will set her apart from the typical “hospital” feel of other veterinary practices.
    • Not to go without mentioning, Annie’s passion for helping animals and sincere approach to her work will be appealing qualities to potentials clients.  

 

  • These two topics took up most of the discussion that evening and everyone was able to chime in with their thoughts and advice. Bill concluded with some important bullet points for operating your business:
    • Recognize your client’s needs and cater to these needs as this will sustain your client base.
    • Set yourself apart from your competitors. Whether you decorate your office differently, make site appointments instead of having clients come to you, or facilitate an interesting workshop – make it appealing!
    • Networking is an important tool. Attend networking events, join a local community board, or create your own event!

 

 

 

Next Roundtable Meeting: Wednesday, August 11th, 2010

 

Topic: TBD

 

Facilitator: Bill Smith

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May 2010 Roundtable

Tuesday, May 18th, 2010

 

 

After introductions, Bill Smith began the session by defining the term “Branding.”

 

  • According to the AMA (American Marketing Association), a brand is the “name, term, sign, symbol or design, or combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”  
  • In short, everything begins with branding: Advertising, Marketing and Public Relations.

 

Advertising, Branding, Marketing, Public Relations:

 What’s the difference?

 

  • Advertising is a paid and controlled channel for communicating your message, while marketing is more systematic and active. Public Relations involves exposing your company through media sources with little control on the positive or negative outcome.
  • What role does branding play? Branding is the foundation for these concepts. Your brand sets you apart, makes you memorable, and allows your customers to perceive the quality and nature of your business.
  • Without your brand, all other concepts of communication are not as strong.
  • Let your brand show that you are the expert in your field of business and confirm your credibility.
  • Branding yourself can increase your notoriety and build a solid reputation in your industry.

 

Logos and Slogans

 

  • A good logo generates successful brand recall in your potential customers.
  • Logos may or may not represent the actual product you are selling. The key is to find a unique logo that will appeal to your target market. Play with the concepts of color, minimalism, humor, or the imaginative.
  • While logos tend to be a permanent fixture for the representation of your company, slogans can change as new changes occur in your business.
  • A catchy slogan needs to be memorable, and it needs to contain the key benefit or service that your business provides.
  • Slogans can be very formal or humorous!

 

Questions to Ask Yourself

 

  • What is the personality of my business?
  • How am I going to attract my target market?
  • What do they think of my brand?
  • What would I like them to think?
  • Who is my competition?
  • Does the slogan match the logo?

 

Bill Smith provided a visual for differentiating the concepts of communicating your brand.

It was great to see some new faces at the Roundtable this month!

This month's Roundtable Hors d'oeuvres were provided by one of our Start It Right! participants, Chef Tonya Parkes-Burkett with A Quick Fix Personal Chef Service, LLC. The food was delicious! Thank you Tonya!

Next Roundtable Meeting: Wednesday, June 9, 2010

 

Topic: MONEY

 

Facilitator: Bill Smith

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April 2010 Roundtable

Thursday, April 22nd, 2010

SIR Roundtable – April 2010

 

Pricing Your Products & Services

 

  

After introductions, Bill Smith began the session by asking the table to introduce themselves from a business standpoint.

  • Introducing yourself and your business in a succinct, professional, and informative way is an important facet to the representation and success of your products and services.
  • In conjunction, pricing your products and services is one of the most important business decisions you will make.

 

How to price your products and services

  • The first step is to determine your overall costs: business and office expenses, salary and personal taxes, benefits, etc…
  • Next, calculate your sell-able time. How much time do you have to sell? It is typical to over-estimate your sell-able time. To be safe, you can start with calculating forty working weeks per year and six billable hours a day. This results in 1,200 sell-able hours a year.
  • To calculate your basic hour rate, divide your annual costs by the number of sell-able hours.
  • Keep in mind that as much as a quarter of your working time may not be reimbursed due to overhead time, marketing, seminars, meetings, etc…
  • You might find that you need to charge more or less, but this is a good foundation to determine your pricing and understanding your value.

 

What is your competition charging?

  • Start asking around. Find out what your fellow professionals charge.
  • Remember that there will always be someone who can beat your price, but what you should really compete with is value!
  • Clients are more willing to pay a fair price for a superior product or service than pay a cheap price for an unreliable product or service. 

 Correct pricing helps produce profit. 

  What is your biggest challenge when it comes to pricing?

 

Next Roundtable Meeting: Wednesday, May 12th, 2010 

Topic: TBD 

Facilitator: Bill Smith

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March 2010 Roundtable

Friday, March 12th, 2010

SOCIAL NETWORKING

 

After introductions, Rick Howington began the session with a power point presentation that highlighted key points in the world of social networking.

  • The Internet is essentially a more interactive, efficient, and electronic version of our traditional forms of communication.
  • Social Networking is the next step in the evolution of the Internet! 

How does social networking work?

  • You tell two people, they tell two people, and so on… 

How can social networking work for you?

  • Recognize the big players in social networking: Facebook, Twitter, MySpace, Linked In, YouTube, etc…
  • Harness these tools to get your message out there. Post blogs, RSS feed to Facebook, Twitter, MySpace, your website, and have fun with it!
  • Give your professional networking site a personal touch. This can make your business stand out and give potential clients a memorable experience.
  • A RSS feed is a standard for exchanging data. By using this tool, you can update information on several of your networking sites at one time.
  • Recognize your target market and create a network that will make them easily accessible.
  • Consider partnering with other businesses so that you can share networks. This is highly valuable in that you can more than double your potential client base. For example, consider making an “exchange” of blog posts that will highlight your companies.  

Social Networking Security

  • Hackers know that most people use passwords that are easy to memorize.
  • Tips for passwords:
  • Do not use words, keyboard sequences, first letters of a phrase or lyric, or information from your profile.
  • Do mix letters, numbers, cases, and characters. 

Your social network may be extremely valuable and possess high potential, but it is only as powerful as the people who choose to utilize it.

  

Due to the rainy weather, there were fewer attendees than usual, but it allowed for a more intimate and inquisitive Roundtable discussion! …

 

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February 2010 Roundtable

Friday, February 12th, 2010

TAXES, IT’S YOUR MONEY!

 

Kelly Locklear started the session off with the new rules and regulations for both state and federal tax returns.

  • Deadlines will be enforced this year!
  • For S-Corporations, starting with year 2008, your deadline will be March 15th and September 15th is the last day to get your return.
  • There will be an $89.00 a month fee per shareholder for 12 months for those who do not meet deadlines.

 

Next, we discussed getting your QuickBooks information ready for submission to SBS.

  • The deadline for partnerships and LLCs to submit their QuickBooks to SBS is March 18th.
  • The deadline for S-Corps is by the end of this week, 2/15/10.
  • It’s important to reconcile your bank accounts and credit cards before submitting your QuickBooks files. This saves us time and saves you money!
  • Inputting your financial data into QuickBooks can help you find more deductions than using an excel spreadsheet.
  • Use the “Ask My Accountant” feature that QuickBooks provides if you’re not sure about something.
  • Make sure you sign both your state and federal E-file authorizations so that we can release your returns.

 

Deductions you might miss…

  • Meal expenses for business related meetings
  • Auto expenses – actual expenses or mileage reimbursement
  • Bank charges
  • Interest and fees on business debt
  • Taxes: Sales tax on purchases, real estate, tax on business property (Any business related tax you pay is deductable, no matter how small)
  • Overhead costs – utilities, shipping, office supplies, advertising, marketing, telephone and internet charges, software licenses, travel expenses, janitorial expenses, computer services and repairs, landscaping, office/building repairs, equipment repairs
  • Depreciation
  • Office equipment, furniture, business vehicles – certain percentages, sometimes up to 100% can be expensed in the year of purchase
  • Business insurance premiums
  • Business gifts
  • Professional fees: accounting, legal, architectural, consulting
  • Business related continuing education
  • Trade-show exhibition or attendance
  • Trade-related subscriptions, books, journals
  • Retirement contributions
  • Fees paid to credit bureaus, better business bureaus, chambers of commerce, and trade associations
  • Employee health insurance premiums. Shareholder-owner premiums are deductible on the owner’s individual return.
  • Moving expenses.
  • Charitable contributions are deductible on the shareholder-owner’s individual return
  • Casualty/theft losses not covered by insurance

 

Audits have been increasing, so make sure you are prepared!

  • Keep track of all your receipts
  • Paying cash for business related expenses can be difficult to keep up with.
  • Use a business card for all of your purchases. That way, you will have an easily accessible electronic database with every transaction detail.

 

 

Next Roundtable Meeting: Wednesday, March 10th, 2010

Topic: Social Networking

Facilitators: Rick Howington (TechAdvocate Solutions Inc.) and Bill Smith (SIR Facilitator)

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December Roundtable – 12.9.09

Monday, December 21st, 2009

In December the Roundtable became a website focus group. The attendees brought up their website and the members of the group offered suggestions and insights for improvements. The ideas flowed so freely that many stayed an hour longer than our normal meeting end time.

Here are some of the things that came out of this dynamic website review session.

  • Be concise. Visitors should be able to easily understand what your organization does on the first page of the website.
  • Less is more. A clean website that is pleasing to the eye can draw more attention than a busy one.
  • It is more import to let visitors know how you can help them than to crowd your website with too many testimonials.

There were many more!  This type of interactive session with other entrepreneurs is one of the many reasons Roundtable is a great resource for you and your organization.

Coming Up
Next month each participant will bring one problem they are having in their business as it relates to Operations, Marketing, or Finance. We will take 15 minutes to collectively discuss and attempt to solve that problem for each participant.

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November Roundtable – 11.11.09

Thursday, November 12th, 2009

The November Roundtable had a great turnout and the conversations flowed! People were interested in talking about their day-to-day activities as it became evident that many people share a similar work-from-home schedule.

Growing Your Business

How do you do business? What’s a typical day like?

Participants went around the room and described a typical day, including pitfalls like getting sucked into email and getting sidetracked while working on projects.

You’re on your own as a small business owner and your activities typically fall into three main categories:

  1. deadline management
  2. time management
  3. personnel management

(more…)

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October Roundtable – 10.14.09

Thursday, October 15th, 2009

The October Roundtable marked the first meeting with our new facilitator, Bill Smith. Bill is a SCORE volunteer in addition to having over 40 years of small business background including having started, grown and sold three successful companies of his own and is currently counseling several small businesses.

Small Business Owner’s “True Mission” (more…)

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September Roundtable – 09.09.09

Thursday, September 10th, 2009

Speaker: Lynette Suzanne, Tessitura Studio

Lynette Suzanne is a successful SIR! Program graduate who shared with us how she’s grown a successful business in a niche market!

How to have a successful Business without an MBA
1. You must have passion and certainty for your business.
2. Organization and energy management is vital. (more…)

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